About

If you found this page, you’re probably dealing with one of a few things.

Maybe you need content marketing that actually works right now, not what worked in 2015. That means using AI to show up in AEO and GEO results, grow real organic traffic, and turn visitors into leads.

Maybe you’re further back than that. You need experienced product marketing research, competitive analysis, and positioning that actually sets you apart before you write a word of content.

Maybe you’re trying to build real thought leadership: data-driven reports and earned media built to rank in AI search, not just get a few shares and disappear.

Or maybe you’ve got a backlog of blog posts, launch pages, and sales enablement piling up, and no one to actually write it. I’ve done that work myself, not just handed it off.

I help technology companies connect with their audience through efficient product and content marketing strategy.

Before any of that, I earned degrees in both finance and psychology. At CU Boulder, I co-authored a behavioral research study on over 1,000 subjects. At Dell’s software incubator, I conducted hundreds of problem/solution interviews to help identify products to bring to market. Throughout my career I’ve leveraged back-end and customer data to create proprietary data-driven industry reports. This passion for using data to uncover differentiating stories is probably why I still chase actual behavior over assumptions.

None of what came next was marketing exactly, but it’s probably part of why I don’t take audience behavior on faith.

Paperboy. Door-to-door magazine sales. Lawnmower. Pool cleaner. Caddy. Dishwasher. Gas station attendant. Maintenance worker. Tanning salon employee. Barback. Housepainter. College newspaper advertising sales. Beer company campus rep. Investment banking summer intern. Advertising sales. Bartender. Ski resort restaurant manager. Social worker. Temp at McKinsey. Experienced business analyst at Accenture. Product marketing for AllAdvantage. Online marketing manager and media assets program co-founder for United Airlines. Forensics accounting investigator. Fishing TV show camera operator. Movie extra. Non-profit executive director. Freelance video producer and director for clients like Google and Lonely Planet. Lean startup practitioner for Dell’s social commerce incubator. Director of Marketing for YouEarnedIt. Startup adviser for Founder Institute. Director of Marketing for Testlio. Sr. Director of Marketing for SproutVideo.

As of this writing, I’m a fractional marketing consultant for select clients, build market research and content marketing tools, and having a blast in my Airstream becoming a GenX influencer and content creator via The GenX Glamping Guy on YouTube. I lean on Claude, Gemini, and ChatGPT daily, not just to draft faster, but to build tools that help content actually surface in AI search.

If you’re stuck on a marketing challenge, want to bring a product to market, or curious about content marketing, let’s connect on LinkedIn or reach out via email to discuss your strategy.