Business Video Playbook

Built a multi-episode, multi-channel thought leadership series from a blank page: concept, guest outreach, production, and distribution across a dedicated video site, blog, and downloadable guides.

Built the program from zero to a working lead-gen channel

Proprietary Data Industry Report

Sourced and analyzed proprietary data to find the story inside the numbers, wrote the copy, and partnered with design on the final asset. Owned distribution and performance tracking end to end.

Testlio’s platform served engineering teams at companies including Apple, Amazon, Microsoft, Netflix, PayPal, and SAP, the audience this report was built to reach.

Turned raw data into a flagship download and a distribution plan

New York Times feature

Drafted the press release, pitched our CEO directly to the New York Times, and landed a feature story during the company’s early, high-growth phase — momentum I turned into a repeatable playbook for consistent press coverage on the road to acquisition.

One pitch became a playbook for ongoing earned coverage

GenX Glamping Guy

My own proving ground: a YouTube channel and content platform built around Airstream travel and camping, used to test hooks, formats, and community-building tactics — and to land sponsors as a pre-nano influencer with zero ad budget.

Built an audience and landed sponsors from scratch, self-funded